Brave B.A.S.H. (Building Advocates for Successful Healing) is an inspiring event created to raise funds for ARISE Alliance Institute. Please save the date for this year’s event, which will feature a guest speaker, entertainment, as well as delectable food and spirits.
Guest speaker, Norm Hooten, is the founder of veteran-owned whiskey and cigar brand Hooten Young. Portrayed as “Hoot” in the Hollywood epic Black Hawk Down, he played an integral role in the 1993 Battle of Mogadishu, part of Operation Gothic Serpent — a mission that reshaped U.S. military strategy and planning for generations.
Serving over 20 years in the U.S. Army, including with an elite Tier 1 Counter Terrorism Unit, Norm built his career on courage, discipline, and service at the highest levels. Following his military service, he continued to serve the veteran community by becoming a Pharmacist with the Department of Veterans Affairs, battling the opioid crisis and advocating for those in need.
Today, Norm stands proudly as lead brand ambassador for Hooten Young, driving forward its mission to honor the fallen and those who serve our nation. His leadership, humility, and relentless pursuit of excellence embody the brand’s enduring mantra: Made to Remember®.